News
Mobility Week 2010
15/09/2010
After an open tender involving a dozen agencies, the proposal submitted by a2 and sixplusone was awarded the contract to design and organize the key events punctuating Brussels’ Mobility Week.
The initial concept is simple: use the early morning traffic jams on the rue de la Loi as a pretext for honoring pedestrians and cyclists, even rolling out the red carpet for them.
And prove in doing so that walking and cycling are viable alternatives to driving!
The festivities end with a drink in the aisles of the Parc de Bruxelles.
Client: Bruxelles Mobilité.
Institution: Brussels-Capital Region - Cabinet of the Secretary of State, Bruno de Lille.
Contract type: open tender.
Partnership: temporary association with advertising agency, sixplusone.
Click on photos to enlarge.